Monday, July 23, 2012
The LCBO tries to guilt me out of parental drinking
Saw this while picking up wine over the weekend. I have to say, my son has never looked at me like that when I'm imbibing.
LCBO has a bad history with social marketing, being (literally) the poster child for unintended consequences in using guilt and shame as tools of corporate social responsibility.
If they really want results, they might want to try a more positive and constructive approach. What do you think?