Wednesday, August 29, 2012

A Brazilian reasons to use original photography

I've seen a number of campaigns, over the years, in which custom photographers try to fight back against smaller agencies' use of shitty stock photos. But I like this one the best so far.

Brazilian fashion photographers Marcio Rodrigues and Marco Mendes, of Lumini, hired L├ípiz, a Hispanic-focussed agency in Chicago, to peddle their services to the American market.

Let's hope the message gets through to the next generation of lazy designers and junior ADs.

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