According to agency New!:
Being totally different and positioning itself as an alternative, Satta Outside has grown to be one of the biggest music festivals in Lithuania. Actually, it's one of the premier beats music festivals in-the-world! It's becoming to big to be a cool alternative. We need to get back to it's original roots - irreverent humour and great atmosphere which is not for everyone.
Therefore this year we decided to talk people out of going to Satta Outside. The campaign "Do Not Go To Satta" contains posters, print ads, web flyers, virals, radio spots all pleading to not go to the festival in unison. Of course, the reasons are probably the ones, who can make you go there even more, if you are the real Satta fan.
Illustrations are by Denmark's Mads Berg, and are an interesting combination of retro style and the blunter sexuality of modern advertising.