|"That's a weird way to kiss..."|
I don't like jarred tomato sauce. Tastes like ketchup.
I do, however, love this ad:
My friends at One Million Moms, however...
In the newest Ragu commercial, a young boy barges into his parents' bedroom without knocking. We don't see what he sees, but the cringe on his face and wide eyes tell us enough. This boy catches his parents in the act and walks away in shock.
"Parents in bed, but it's just eight o'clock; that's why they taught, you should always knock," a singer tells us. "He needs Ragu, 'cause growin' up's tough. Give him Ragu, he's been through enough." The parents then give him a plateful of spaghetti to calm him down. The Ragu is supposed to make him feel better. It's all part of Ragu's "Long Day of Childhood Calls for America's Favorite Pasta Sauce" campaign.
This entire ad not only makes someone lose their appetite, but Ragu is also being irresponsible in their new campaign. Instead of being helpful, it is harmful to children in the name of so-called humor. The Ragu commercial is inappropriate and tacky. The commercial has aired during the Olympics when families are likely watching.I'm not really sure how this ad is "harmful" to kids — seems like pretty good advice to me.
Mike Dwyer, U.S. foods director for Ragu-owner Unilever, told AdAge "We didn't want to come out with another utilitarian food ad."
That's for sure. These ads appeal to me both as a parent and as a former kid. (Note to self — buy lock for bedroom door.)
Check out the other ones in this great campaign by BFG9000: