Considering that social media played such a huge part in inspiring Americans to vote for President Obama in 2008, I was wondering what 2012 would be like. After all, the landscape has changed.
Besides Pres. Obama's stiff, third-person Twitter feed and his AMA on Reddit, I haven't seen much worth remarking on. But then I saw a piece on The Wall about the Team Obama's infiltration of Instagram.
It's a nice little movement, perfectly in tune with the sensibilities of Millennial voters. Called "a vote for all" (which contrasts nicely with Senator Romney's "47%" fiasco), it features Barrack Obama's Instagram account putting out a call to young voters:
Why are you voting for Barack Obama? Share your photo and your reason using #ForAll, then head to vote.barackobama.com.If there are three things that define the young generation, it's colleboration, taking pictures of themselves and their surroundings, and telling people what they're up to at all times. Since Instagram (now owned by Facebook) allows them to do all three, it's a natural fit.
Plus, it has celebrity endorsers.
Besides Natalie Portman and Ms. Alba, apparently Scarlett Johansson and Jared Leto have also Tweeted their support.
And it looks like it's taking off:
Will this slacktivism turn into higher youth voter turnout, considered crucial for the President's re-election? The fact that this campaign launched so late is actually a good thing, with the short memory and fickle nature of social media. But there are still a few weeks to go.
Update: Republican Texas Governor Rick Perry has already trolled the hashtag.
Man, I love social media politics.