Sunday, November 11, 2012

Remembrance Day is not a marketing angle

Today, November 11, is a day when we stop for a moment and remember all the men and women who gave their lives in combat for what they thought would be a better world.

I take this moment pretty seriously. Rather than getting swept up in the more sentimental trappings of the public observation, I simply try to imagine myself, my son, my wife, or other loved ones in the tranches. Killing. Suffering. Dying.

But everyone has their own way to remember, and that's fine. Unless you try to use the day to sell people something:

I'm actually a big fan of Mill St's beers. But I may have to reconsider that if they don't soon acknowledge that this was a tasteless move by their Ottawa Twitter person, apologize, and try to make it right.



(Ignore the timestamps, they're just from when I screencapped the Tweets)

Weak, but at least it's responsive.


  1. Redditors posted this one from Farm Boy: