Tuesday, November 6, 2012

Snickers ads feed off American political cynicism

What do you get when you ask a bunch of cynical advertising people to cynically advertise junk food during an extremely cynical American election? This.

The "Don't vote hungry" campaign, by BBDO New York, is an extension of the "You're Not You When You're Hungry" campaign, but while the mothership is slapstick, this one is almost too close to reality for a laugh. Art direction's nice, though.

According to The Drum, Snickers is giving out chocolate bars in key swing state Iowa, along with bumper stickers.

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