An industry look at social issues in advertising and media
Sunday, January 6, 2013
A new line of confidence-wear for girls
As a reaction to the marketing of sexist shirts for girls like "I'm too pretty to do math" (marketed, then pulled, by JC Penney) entrepreneurial dad Kevin Wagstaff decided to start his own line of confidence-wear.
Named "Keira's Kollection" (after his young daughter), Kevin's shirts make declarations of female strength and independence. Nice stuff.
The shirts and other activewear for girls and women are available online.