As a reaction to the marketing of sexist shirts for girls like "I'm too pretty to do math
" (marketed, then pulled, by JC Penney) entrepreneurial dad Kevin Wagstaff decided to start his own line of confidence-wear.
Named "Keira's Kollection
" (after his young daughter), Kevin's shirts make declarations of female strength and independence. Nice stuff.
The shirts and other activewear for girls and women are available online
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Love it - now where's the boys line? I want my son to have inspiring shirts too! Am tired of seeing skulls everywhere for boys style....ReplyDelete
JC Penney should have kept this line in place of it's store brand t-shirts.ReplyDelete