Adfreak recently featured this ad from Krow Communications for Fiat UK, featuring an awkwardly-rapping British mum:
As an obvious play for the "mommy blogger" set, it's pretty amusing with its self-deprecating references to nursing, children's filth, oversharing, and an unsatisfying sex life. All it's missing is the constant references to wine dependance, but this is a car ad after all.
AF's Rebecca Cullers points out how there is no man present, which may be a purposeful appeal to both spiritually independent and single mothers. Besides which, she adds, "how this MILF fits herself, Dad and those three kids into the four-seat Fiat 500L is a total mystery."
Natural birth advocates may be annoyed with the casual episiotomy reference, but at least she's breastfeeding (or at least, "expressing").
No comments:
Post a Comment