Monday, February 11, 2013

Mocking the pretentious fashion "film"

There's been a trend, lately, for fashion brands to use the freedom of social media to give in to every excess in their advertising. As a result, their online ads have grown into excruciatingly pretentious fashion "films" featuring models living fantasy lives.

Vena Cava's budget label, Viva Vena has opted to satirize this trend with this film by Matthew Frost, featuring Lizzy Caplan:

Tip via Slate.

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