Wednesday, February 20, 2013

The message of this ad is, basically, "eat me"

This magazine ad, by by OgilvyOne in Dubai, apparently provides a taste of the product without actually requiring a sample:

Not something you'd want to try with a magazine in your doctor's waiting office. This kind of insert probably ended up costing the client more than actual sampling ever has, but its newsworthiness probably more than makes up for it.

It may be a reminder that Fanta's flavour comes out of a test tube. But that's hardly what Fanta drinkers are looking for.

Tip and image via The Shortlist

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