Saturday, March 16, 2013

KFC is still assuming women's job is to cook for men and children

Pic via this blog

Some of you might be old enough to remember when Kentucky Fried Chicken was spelled out in full, and its food was positioned as an alternative to home cooking that would give women a break from their cooking duties at home.

Even when more and more women went to work, the ads continued to assume that it was a mother's duty to take care of dinner:



Personally, I thought those days were over. But apparently not in the chain's UK and Ireland operations:

Via Condescending Corporate Brand Page


Last Sunday was Mother's Day in Great Britain, also known as "Mothering Sunday":
Mother's Day, or Mothering Sunday, is now a day to honor mothers and other mother figures, such as grandmothers, stepmothers and mother-in-laws. Many people make a special effort to visit their mother. They take cards and gifts to her and may treat her to brunch, lunch or high tea in a cafe, restaurant or hotel. People who cannot visit their mother usually send gifts or cards to her. 
An important part of Mothering Sunday is giving cards and gifts. Common Mother's Day gifts are cakes, flowers, chocolates, jewelry, and luxurious clothing. Some people do not give a physical gift, but choose to treat their mother or grandmother to a special meal, beauty treatment or fun outing.
Or a bucket of grease. 

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