Don't panic — it's an ad. The models are obviously adults. But is using a titillating image a good idea, even if it's saying "we're against that sort of thing"? It's as if the all-male creative team at Jung von Matt were a little too into this one. As a result, in my opinion, they just end up contributing to the problem of adults fetishizing teen sexuality.
The other two ads in the campaign are also shocking, but for different reasons:
These ads are not designed to sell parenting magazines. They are designed to get attention for the creatives and their agency. Mission... accomplished. You creeps.
Images via Ads of The World