Wednesday, June 5, 2013

The "blonde" beer trope again raises its airy head

Another blonde beer campaign for my collection. (Via Ads of The World) This one ads the airhead angle. 

If the one above wasn't based on a sexist stereotype, it would actually be quite clever. The other two (below) are less so. Another tragic example of creatives (in this case, Droga5 in Sydney) weakening an idea by sticking to the Rule of Three:

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