Saturday, June 29, 2013

This ad will restore your faith in advertising, sports and humanity

Copyranter shared this on Buzzfeed. The Chicago Blackhawks beat the Boston Bruins to take the Stanley Cup in game 6 of the finals on Monday. While they held a massive victory parade in Chicago, they also committed the time and money to pay tribute to the spirit of Boston after the awful marathon bombing this spring. This was a full-page ad in Friday's Boston Globe.

Hats off to you, Chicago.


  1. Wait. What? "Hats off" to yet another sports team that uses a ridiculous caricature of an American Indian head and reappropriates the name Blackhawks? I am surprised that this has been posted considering the pages and pages of posts that cite the ridiculousness of sexism and racism in so many ads. I don't doubt that the owners of the team truly felt compassion and sadness after the bombing in Boston, but that does not take away from their racism. But this post does not fit in with the others I have seen on this site.

    1. I agree about the team's branding. But this particular advertising effort represents an effort to rise above the very blind team loyalty that prevents these organizations from letting go of their outdated brands: