Apparently the point of this ad is that you're supposed to be focussed on model, horrible writer, and vaccine-denier Jenny McCarthy's ample cleavage in this ad:
I don't know about you, but I was more distracted by how completely off-the-rails annoying this woman is.
There's a making-of video as well:
Burger Business reports, "Last time Carl’s Jr. promoted salads its aim was to attract a broader audience than its traditional 'young, hungry guys' customer base. No doubt that’s the hope again. In a tight, low-growth market, every customer counts."
Good luck widening your demographic with this stuff, guys.
(In case you're unaware, "Women laughing alone with salad" is a thing in stock photography.)
What the...? Who is this ad targeted at? Straight men I presume? If so: Will this be successful? Just a complete turn off for me.
ReplyDeleteExactly. It's like their product manager said "let's bring back salad so more women will come here" but the marketing people missed the memo.
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