Saturday, June 22, 2013

Weird new Carl's Jr. ad features Jenny McCarthy laughing alone with salad

Apparently the point of this ad is that you're supposed to be focussed on model, horrible writer, and vaccine-denier Jenny McCarthy's ample cleavage in this ad:

I don't know about you, but I was more distracted by how completely off-the-rails annoying this woman is. 

There's a making-of video as well:

Don't you love it when 72andSunny CD Mick DiMaria gushes about how Ms. McCarthy is "still... amazingly beautiful" at 40? (I guess women are supposed to look not-beautiful at that age?)

Burger Business reports, "Last time Carl’s Jr. promoted salads its aim was to attract a broader audience than its traditional 'young, hungry guys' customer base. No doubt that’s the hope again. In a tight, low-growth market, every customer counts."

Good luck widening your demographic with this stuff, guys.

(In case you're unaware, "Women laughing alone with salad" is a thing in stock photography.)


  1. What the...? Who is this ad targeted at? Straight men I presume? If so: Will this be successful? Just a complete turn off for me.

    1. Exactly. It's like their product manager said "let's bring back salad so more women will come here" but the marketing people missed the memo.