Tuesday, July 9, 2013

Dead, teetotaling Bruce Lee resurrected to sling whisky



Design Taxi reports that this ad, for Johnnie Walker Blue Label's China market, took BBH nine months to render Bruce Lee in CGI:



There's something really disturbing about dead celebrities being recreated to sell brands.

Remember this one?


It seems like the ultimate violation of a person's integrity, at a time when they cannot even defend themselves.

It's especially ironic in this case, as Bruce Lee is believed to have been an abstainer.

On the Vimeo link, Director Joseph Kahn says "We got Shannon Lee, Bruce Lee's daughter, to come aboard and we really picked her brain to make sure that everything was accurate from look to soul. We wanted to be as respectful to the man and legend as we could."

Except for the whole "using his spiritual philosophy to shill hooch" part, I guess.

Maybe someday, someone will digitally add Mr. Kahn into this scene:


Thanks to Mike Z for the tip.

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