Wednesday, July 31, 2013

The most entertaining take on menarche since Judy Blume

This advertising video for Hello Flo, by Jamie Mccelland and Pete Marquis and Hayden 5 Media, may just be the most entertaining take on girls getting their periods since Judy Blume's Are You There God? It's Me, Margaret. And like that classic, it works by good-natured pushing of boundaries around talking to young people abut their bodies:

I wonder how long it will be before One Million Morons Moms gets all upset about a tween saying "vagina" on camera. But to me, it's one more step in the normalization of the word to empower women.

Thanks to Tatjana Vukic for the tip!

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