Thursday, August 29, 2013

Delhi Police drop 'chop onions, not heads' campaign




Delhi Police have apologized and withdrawn an ad promoting vocational training for street children, after criticism that it promotes child labour.

The Huffington Post reports that the Delhi Commission for Protection of Child Rights found the ad "in bad taste and diminishing the 'dignity and worth' of children, who are our future citizens.” They added, “This advertisement depicts a vulnerable child as a future criminal... besides, teaching a child how to chop an onion does not really do justice to a child.”

Child labour is a huge problem in India, but some saw even worse things in the ad. Juvenile justice expert Ananth Asthana told Indian Express, "It only shows the trivial thinking of Delhi Police on child rights. The authorities have a very wrong perception about juveniles, and this particular ad associates them with murder."

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