Huffington Post reports that Human Rights Watch has called this campaign "bizarre and racist" and has insisted on its withdrawal.
The CEO for Dunkin' Donuts in Thailand, Nadim Salhani, sees nothing wrong with the campaign, insisting "Not everybody in the world is paranoid about racism."
But is it paranoia? Not when you consider the old "black skin, bright lips" cliché that remains a cultural embarrassment and harsh reminder of our racist history in the west:
So it's just a matter of cultural differences, right? Why would people in Thailand read an Asian woman (actually the CEO's teen daughter) painted black as a racist image?
Maybe because they have closets full of "Black Man" cleaning products?