Friday, September 6, 2013
On second thought, perhaps this "tap booty" ad conveys the wrong message...
Boston Magazine reports that the above ad, which appeared on Massachusetts Bay Transportation Authority vehicles, has been voluntarily removed by the advertiser.
Hollaback! Boston, the local chapter of an international anti-street-harassement organization, had complained to MBTA about the ad's appropriateness, especially in public spaces where sexual assault and street harassment happen frequently.
“We get stories constantly about groping incidents on trains,” said Britni de la Cretaz, co-site director of HollaBack! Boston. “The cartoonist made it super sexualized, and the reason I felt that was inappropriate is because a lot of people riding the trains have their butts touched without consent all the time.”
Ironically, Ms. de la Cretaz points out, the "Tapbooty" ads were appearing at the same time as MBTA was running its own anti-harassment campaign:
“I know in general [the T tries] to be good about talking about harassment and how it is not OK," she added. "Maybe they just didn’t even realize that’s what [the advertisement] looked like.”
Interestingly, both Tapbooty and Hollaback are in the apps business — Tapbooty as a "social games for fun & rewards" one, and Hollaback! with a tool to report, analyze and protect oneself from street harassment incidents.