Thursday, September 12, 2013
The "tiny" world of the 1961 housewife
This 1961 Boston Globe ad by BBDO stars a certain Pat White as the saddest housewife I have ever seen in an ad:
The weird part of it is that she's supposed to be fulfilled by this isolated existence, but when she says "I wouldn't change a single peanut butter and jelly sandwich of it" you expect her to head for the medicine cabinet for some phenobarbital.
Instead, she pours a cup of tea and opens the Globe, to be reminded that there is a great big world out there. One she can only read about, briefly, before returning to the soul-deadening housework.
Sure, times have changed. But not for everyone. Jezebel just ran a post today about some place called "Fix The Family" that thinks women should not go to college/university because "If we look COMPREHENSIVELY at the Catholic doctrine, we’ll see very little that promotes a woman working outside the home" (ALLCAPS not mine)
You've come a long way, maybe?
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