If any of your Facebook friends are fans of Snickers Canada, you've probably seen this in your feed:
It's a Facebook App that invites you to look into a camera, and have your face turned into a "hungry" version of yourself:
When Snickers did the "You're not you when you're hungry" TV ads, they were funny because of the celebrities and the slice-of-life context.
This campaign, however, takes you down into a dank, prison-like environment where you are faced with a "machine" that will make you into a starving wretch:
|And it didn't even work!|
No, this is not consciousness-raising of world hunger. It is really insensitive candy marketing.
At Mars we take our responsibility for marketing our brands appropriately very seriously.