Wednesday, December 4, 2013
Australian condom ad has fun with sexuality, gets banned from TV
Now THIS is how you deploy the "ad designed to be banned" strategy.
Via Australia, of course:
What's not to love? The ad celebrates safer sex, it uses sexuality to sell in a playful way, and it isn't sleazy.
Australia's FreeTV "Commercials Advice" department (CAD) refused the ad for commercial broadcast. “CAD knocked it back asking for the removal of all sexual references,” Four Seasons founder and managing director Graham Porter told AdNews. “To connect with the younger demographic, you need to be irreverent and entertaining and to remove all sexual references in the TV ad defeats the purpose of this entire campaign. The fact is this is a critical safe sex message.”
The ads will run, however, in Australia's Hoyts cinema chain's theatres before screenings of Jackass: Bad Grandpa — aimed at a 16- to 24-year-old audience.
The ad was written and directed by comedian Gary Eck, known internationally as screenwriter for the children's movie Happy Feet Two.