Monday, December 2, 2013

Sex sells... coffins?

Miss May, via
Selling products with calendars featuring nude, or otherwise sexualized, women is a very old tactic. Dating back to the "pin-up girls" of the mid-20th century, nudie calendars typically sold products aimed at men, and were displayed in male spaces: garages, workshops, etc. (Even my mild-mannered grandfather had one up in the office of the lumber mill where he worked.)

This one, however, takes the (cheese)cake.

I'll let Lindner Coffins, of Poland, explain:
With the fifth edition of Lindner Calendar we come back to nature, which we express with perfect harmony between Lindner coffins and natural wood, blue sea, red flowers, green fields and beauty of the female body.
Fifth edition? I guess there's quite a demand for softcore coffin porn. Like Pirelli tires, Lindner seems to be better known for its calendars than the actual product. Their calendars even have their own web site, which is much better designed than their corporate one, and is available in three languages.

The first edition, from 2010, features women clothed in fetish outfits, but without nudity. 2011 saw the introduction of weird and violent scenarios. By 2012 the clothes were gone, replaced by body paint. It only got nakeder from there.

Now there's even a "making of" video:

Now it can be said there's no limit to what people will try to sell by commoditizing women's sexuality. Sports Illustrated, watch your back...

Thanks to BuzzFeed's Rachel Zarrell for the tip.

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