Tuesday, March 11, 2014

Italy would rather not have its Renaissance masterpieces used to sell American guns

AdFreak reports:
Italy's culture minister, the Historical Heritage and Fine Arts Board curator, and the director of Florence’s Accademia Gallery (where "David" is currently on display) have all denounced the ad, and ArmaLite has been issued a legal notice to retract the image because the statue is considered government property and can't be used commercially without the proper rights and fees.
But as the author, David Kiefaber, points out, would Italy have been so upset if the ad hadn't been for a big American gun?  (Note also the difference in cultural sensitivities, as the America company censors David's penis.)

Here are a couple of other examples of Michelangelo's David in advertising:

Via Ads of The World


1 comment:

  1. I think that last version is an improvement.