The image above turned up today on Ads Of The World. Created by agency Phibious, in Ho Chi Minh City, Vietnam, it's a sexed-up — but mostly harmless — transformation of the brand into bikinis.
Within an hour of posting, AOTW's Ivan Raszl pointed out that there was already a parody version going around:
Posted on Facebook by Carlos Ríos, the caption reads "a real Coca-Cola's summer model, shall be like."
This is a common reaction to "junk food" advertising, familiar to readers of Adbusters:
Do you see the problem? Yes, soft drinks and fast food are fattening. But do we need to make fun of people's bodies to make this point?
PETA apparently thinks so, too:
|Pic via Buzzfeed|