Thursday, May 15, 2014

Domino's pizza targets bad home cooks with "food fails"

Ads Of The World

I doubt there's one popular internet photo meme that doesn't get turned into an ad campaign. In this case, it's "Food Fails" — pictures of really pathetic dishes shared on Tumblr, Instagram or elsewhere (Two of my favourites are Dimly Lit Meals for One, and the stomach-churning Cooking For Bae.)

Ads Of The World

This campaign by Artplan, Brazil, is sort-of funny. But personally, I find the execution lacks finesse. Why not just show the resulting dish, the Domino's logo, and a phone number to order?

Ads Of The World

That said, I can't help but point out that poor cooking skills are a major contributor to poor diet.  And the decades-long push for cheap, tasty and convenient fast food continues to erode these basic life skills.

Via Attic Paper
Via Country Chic Mom

Do we really need fast food brands telling us that we shouldn't bother making our own food?

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