Friday, June 20, 2014

Carl's Jr. tries "sexy burger eating" strategy with a male subject



Can you spot the differences between this ad, starring reality TV "daredevil" Bryan Spangler, and the burger chain's more typical ads?



Hint: He's fully dressed. But that's just the tip of the iceberg.

Does Mr. Spangler present himself to the viewer as a sexual object? Not really. He looks skeptically at he burger, eats it, then reclines manfully on his car as if he's getting a BJ.

**rolls eyes**

H/T eater.com

3 comments:

  1. I feel like this is still speaking to the exact same audience who finds half-naked women appealing: men who want to feel manlier

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  2. Really, how hard would it be for a man to eat a burger suggestively? Seems dead obvious to me.

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