Tuesday, June 3, 2014

Sexy advertising gets clever for fashion app

As much as I complain about sex in advertising, it's not because I'm "anti-sex." What I am is anti-contributing-to-women-being-commoditized and anti-lazy-creative.

This ad, for a fashion shopping app, is pretty tasteful in its sexualization of both male and female models, and the insight is pretty clever. Using the pixelization we're used to seeing on the naughty bits, it tells us that it's the clothes that their customers really get off on:

It was actually kind of refreshing for a sexy ad, wasn't it?

Via Ads Of The World

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