Monday, June 2, 2014

The minimalist European McDonald's ads are getting creepy

Yes, I've seen those TBWA Paris ads that are an Art Director's wet dream. But this one from Heye Group, Munich, is more of a nightmare.

What is the message, really? That you should have fewer friends, so that you get to keep more fries? Just seeing those hands reach in like that kills my appetite anyway.

Via Creative Criminals

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