Monday, August 11, 2014

Dumb e-cig ad is a throwback to a more racist era

This ad, from Belfast, is kind of shocking in its cluelessness. Taboo love between a mature white woman and a young black man! The scandal!

Fortunately, according to campaign, the Northern Irish didn't like it much either. The Advertising Standards Authority received several complaints, and ruled that "consumers viewing the ad would believe it was presenting a relationship between an older and younger individual, particularly an older woman and a younger man, and a couple of different races, as something that was unusual or socially unacceptable."

The ad has been ordered removed, which is always a touchy subject. I far prefer when brands willingly remove ads because it's in their best interests not to piss off customers by pretending it's still the 1950s.

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