Thursday, October 16, 2014

JWT Greece mocks domestic violence victims in mattress ads

Via Ads Of The World


It's a bad year for mattress ads. First there was the appalling Malala Yousafzai one from India. Now it's a Greek campaign that makes light of domestic abuse.



Appearing on Ads Of The World, this campaign by JWT Spot Athens, carries the body copy "Don't let your mattress abuse you. Ask for help at Dimstel."

Considering that the campaign uses stock photography, it may be yet another example of vanity ads that only appear online. But if this is the way Creatives Alexandros Tsoutis, Alexis Alifragis and James Karolos want to get their names known, they clearly lack as much common sense as sensitivity.

According to Greek Reporter, one in three women in Greece is a victim of domestic violence.





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