Wednesday, February 25, 2015

Selling a bicycle race with a sexual assault joke

The Guardian's Suze Clemitson reports that an infamous sexual assault on the podium of the cycling event in 2013 has been parodied in a poster for the E3 Harelbeke race in Flanders.

The poster, apparently, reads “Who squeezes them in Harelbeke?” Har, har, har.

Meanwhile, assault victim Maja Leye, a "flower girl" who was groped by a man named Peter Sagan as she planted a traditional kiss on the cheek of Tour of Flanders winner Fabian Cancellara, says she was "frozen to the spot” in shock, and struggled not to react to avoid further embarrassment.

The problem with the poster, obviously, is that it communicates that unwanted sexual touching is a joke, and shouldn't be taken very seriously.

Ms. Clemitson reserves her most potent ire for the unknown agency behind the creative: "They’re like a bunch of little boys giggling at a glimpse of boob or arse, virtually masturbating over the idea of their campaigns going viral."

Well, here's your international attention, guys: You're assholes.

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