Wednesday, March 25, 2015

Air Canada unilaterally dissolves Confederation

In 1864, Charlottetown, Prince Edward Island, was the site of a conference to discuss the formation of Canada. While Maritime provinces Nova Scotia and New Brunswick ended up joining with Ontario and Quebec to form the new country in 1867, PEI held out until 1873. The other province of Atlantic Canada, Newfoundland, was the last to join in 1949, until Nunavut was established in the '90s.

Atlantic Canadians were predictably outraged by the copywriting gaffe.

Although, considering that some Newfoundlanders still think they were robbed of their independence by Joey Smallwood's referendum, the ad was probably better received on George Street.

Air Canada, for its part, decided to see the silver lining:

Ah, Canada!

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