Wednesday, April 8, 2015

Schick's "Basic Pitches" tell women their stubbly legs are disgusting

I am aware that most women in my society like to keep their legs and underarms clean shaven. (My wife is one of them.) But does that make it OK to vilify women's body hair to this extent?

It's just an ad for shaving stuff. It's also one with a movie tie in, to Perfect Pitch 2.

(Interesting side note about that movie: reports that star Anna Kendrick upset Hollywood bosses by refusing to strike a "sexy" pose on the movie poster. Good for her.)

But back to the Schick ad. It's intended to be funny lifestyle humour for the average young woman. But the clear message that, female leg hair is disgusting, is reminiscent of the long history of advertisers telling women their bodies are horrible without the right products.

Via We Hunted The Mammoth

Women should (and do) do whatever they want with their own bodies. But these ads contribute to a media culture of bullying women into conformity. It's time we stopped telling them what they're supposed to look like.

H/T Ads Of The World

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