Tuesday, August 30, 2016

Spike Jonze sequels "Weapon of Choice" ... for a perfume ad?

Well, it sure is entertaining.

nofilmscool.com shared this video with a commentary about how ads for organic social media are getting more and more cinematic:

This one, for France's Kenzo perfumery, is directed by Spike Jonze. He's one of an increasing number of film directors being recruited to do branded entertainment for consumer companies.

Let's face it: This video is awesome. The woman, played by Margaret Qualley, is bored of stiff formality. She breaks out of reality does an awesome solo (mostly) dance — choreographed by Ryan Heffington — through a vast empty lobby.

Sound familiar?

Yeah, that was Jonze's work for Fatboy Slim's "Weapon of Choice," back in 2001. It's one of the best music videos ever made.

And now, its child is selling perfume.

Thanks to Justin for the tip.

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