Showing posts with label CNN. Show all posts
Showing posts with label CNN. Show all posts
Thursday, January 12, 2017
President Shill? Trump as Brand Influencer
I took a little break from blogging, and look what happens. The United States elects a man who knows nothing but self promotion, and profiting off the backs of others, to their highest office.
Trump is not yet in office, but is using his very big soap box to manipulate stock prices as a bully tactic to tell aerospace companies and automakers where to put their factories. (Although the corporations themselves say it's a coincidence.)
How is this a matter for "The Ethical Adman"? Look above. The PEOTUS is literally telling his followers to buy certain brands, as if he is a paid shill. Is this also "unpresidented"?
Welcome to the United States of America in the reality television era, where someone like Kylie Jenner can make up to $300,000 per post as a paid "brand influencer" on Instagram. Trump is part of this world — a world television viewers and social media users created — and he seems to think it's his job as future leader of the "free world" to punish and reward brands depending on whether they support him politically or not.
The most worrisome part of this phenomenon is Trump's open hostility towards certain media outlets. He used his first press conference since the election to call BuzzFeed a "failing pile of garbage" and CNN a "fake news site" from a position of ultimate power.
And that's not all:
Advertising, entertainment, politics, and the personal vendettas of a singularly unqualified president-elect: it's all one big stinking mess in 2017.
UPDATE: JC tells me that LL Bean has already stated it doesn't want Trump's endorsement.
Thursday, May 19, 2011
When the Rapture comes, you're in good hands with Allstate!
This great contextual advertising moment is brought to you by The Consumerist:
For those of you who are unsaved, God will be destroying the world on Saturday.
Hope you have some really kickass Friday night plans!
For those of you who are unsaved, God will be destroying the world on Saturday.
Hope you have some really kickass Friday night plans!
Friday, July 10, 2009
How to succeed in viral advertising while getting your sweet, sweet revenge
There seem to be three things you need to succeed in the viral world:
Halifax band Sons of Maxwell has all three. I had never even heard of these guys (well, "guy and his brother", anyway...) But yesterday, all of a sudden, people started sending me this YouTube link:
I don't get the sombreros, but it's funny and accessible stuff. As of this writing, it has 1,325,267 views. Yowza!
The backstory is that singer Dave Carroll took a United Airlines flight to a gig last spring, only to find on arrival that his $3,500 custom-made guitar had been trashed by the airline.
According to the Globe and Mail, after 15 years of international anonymity, Sons of Maxwell are now getting offers to interview and play on CBS and CNN.
Bad news for United's brand: A Google News search for "United Airlines" brought up 381 international articles on the video as the top hit.
The airline's response is somewhat lost in the rush to join in on hating luggage throwers and customer service reps: according to local news in Nova Scotia, United was "good-natured" about the whole thing and "wanted to use it as a textbook case on how to handle customer complaints in the future."
I just hope Sons of Maxwell makes the most of this sudden shot to funny Internet fame. Maybe they could go on tour with The Lonely Island...
1. An idea everyone can relate to
2. The talent to make it interesting
3. The cojones to put yourself out there
Halifax band Sons of Maxwell has all three. I had never even heard of these guys (well, "guy and his brother", anyway...) But yesterday, all of a sudden, people started sending me this YouTube link:
I don't get the sombreros, but it's funny and accessible stuff. As of this writing, it has 1,325,267 views. Yowza!
The backstory is that singer Dave Carroll took a United Airlines flight to a gig last spring, only to find on arrival that his $3,500 custom-made guitar had been trashed by the airline.
According to the Globe and Mail, after 15 years of international anonymity, Sons of Maxwell are now getting offers to interview and play on CBS and CNN.
Bad news for United's brand: A Google News search for "United Airlines" brought up 381 international articles on the video as the top hit.
The airline's response is somewhat lost in the rush to join in on hating luggage throwers and customer service reps: according to local news in Nova Scotia, United was "good-natured" about the whole thing and "wanted to use it as a textbook case on how to handle customer complaints in the future."
I just hope Sons of Maxwell makes the most of this sudden shot to funny Internet fame. Maybe they could go on tour with The Lonely Island...
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