I'm lovin' it

I'm not a big fan of McDonald's as food (except for the Egg McMuffin, the best breakfast ever) or as a marketing machine aimed at kids. But this new Australian ad from DDB Sydney, aimed at men, does a pretty good job of playing into the ironic manliness that is coming back into vogue:



(Link via Make The Logo Bigger)

Canadian readers are already familiar with this campaign, though. It was Harvey's "Meat.Fire.Good." and "Long Live the Grill" campaigns from the mid 2000s.

Nonetheless, I'm always up for a good laugh at myself.