Showing posts with label indonesia. Show all posts
Showing posts with label indonesia. Show all posts

Thursday, April 10, 2014

This ad for "feminine wash" gets attention, but not the good kind

Via Ads Of The World
From Indonesia. The English translation provided is "Hygiene on the go." (Google gives a literal translation of "wherever hygienic.")

I don't really know what to say, except that Betadine (povidone-iodine) is an antiseptic douche used for serious vaginal bacterial infections, and probably isn't something women want to be using for regular "hygiene".

Bad message, creepy execution.

Monday, October 3, 2011

Sleep like a baby

Using babies in adult situations to indicate comfort and innocence can end up looking creepy, but not this time. The mattress (?) campaign from Grey Indonesia seems to get the right balance of surprise and clear messaging:





Those of us who are parents know babies don't sleep like that for long, but when they do they are the epitome of contentment. The couple is my favourite, because it manages to portray familiar intimacy without being inappropriately sexual.

Via Ads of The World