Showing posts with label infomercials. Show all posts
Showing posts with label infomercials. Show all posts

Thursday, January 13, 2011

Everything wrong with America, in a 2-minute infomercial

My God, I both hope and fear this is real — baby sleepers for adults who never want to get dressed:



That's right. If a Snuggie lacks the total ensconcement in fleece you've always dreamed of, the "Forever Lazy" is your dream outfit.

The URL in the spot is not working, but orderforeverlazy.com is:

"Asleep on the Job Gray"?
There are even testimonials:

"Hey Guys whats up? I just received my first Uni-Lazy or as we refer to it "the sack" today, and it is so awesome that I immediately ordered another one in Camo and Renee ordered another in pink. I took it to work and tried it on for everyone and now they all want one. They know a kick ass idea when they see one. Anyway just a heads up to say how friggin terrific the Uni-Lazy is, now I can finally begin to live like a human being lol. P.S. if you ever need a sales reps up here in Canada we're your guys hahahaha. Thanks for being so Lazy.
- David"

Hey! Wait a sec, David! "Up here in Canada"? I said "America", dammit! Don't be bringing your trapdoor sleepers of the sedentary fatpocalypse up here!

Oh, dear. We're all doomed.

Link via HuffPost.

UPDATE: One of my readers questions whether everything wrong with America can be summarized in one product. I have to give her that. Although if they ever find a way to combine The BackUp and the Forever Lazy into one product, I may yet be proven right.

Tuesday, November 3, 2009

You're gonna love my nutty infomercals

Working in various agencies (and freelancing) in a smaller market like Ottawa, you get your share of bizarre or disturbing clients coming through the door — like the guy who wanted me to brand a porn version of Netflix, or the domain registration entrepreneur who asked me to create an ad that had a 100% chance of getting publicly banned. But even though I've seen my share of hair-brained entrepreneurs, I've never had to do an ad that would cause me to hang my head in shame.

Which is why I was so curious about the online infomercials featured in Huff Post's The 15 Stupidest Products of All Time. Some I had seen before, like the Tiddy Bear, although I had always assumed it was a joke:



Related products, like the Kush Support, are too dumb to be made up:



And yet others, such as the Aspray and Comfort Wipe, are just plain gross:





But as amusing as these are, you still have to stop and think of the incredible amount of work it is to shoot a TV commercial. I just got home from a shoot in Montreal for a real client. But no matter how ad-hoc or low budget the production, several teams of people still had to sit around through pre-production meetings, video shoots, and offline approvals trying to maintain straight faces while talking about boobies and butts, jiggles and stinks. It must've been like a Kindergarten playground.

How do they do it? One can only assume alcohol is involved, but how depressing would it be to meet with a Creative Director and show her a reel like this? Hell, if you showed her your award-winning work for The Back Up, she might even back slowly away and call security.



So my question is, are there any adpeople out there who have actually worked in the infomercial genre? And how's that working out for you?