These ads for the Las Vegas Convention and Visitors Authority are aimed at the LGBT niche. As agency R&R Partners explains in their post on Ads of The World, "For too long, brands have told us they’re 'gay-friendly,' shown us a gratuitous same-sex couple, slapped a rainbow logo on it and called it a day."
Instead, this campaign turns the situation around, claiming that Vegas is a destination "owned" by gay people.
If you really wanted to, you could complain that this campaign is guilty of "reverse-discrimination" with its stereotypes of awkward straight couples adrift in a sea of chic homosexuals. But I'm one of those awkward straights, and it doesn't bother me at all. When people have been put down for so long, they get a couple of free shots. (Or in this case, four.)
The Wagon Queen Family Truckster, however, is a low blow.
