Showing posts with label michael jackson. Show all posts
Showing posts with label michael jackson. Show all posts

Saturday, June 22, 2013

Remember what a big deal the 1987 "Revolution" Nike ad was?

[click to embiggen]

Buzzfeed reports that this complaint letter is framed at Nike headquarters. I remember when that ad came out, and it was actually a really big deal that an actual song by The Beatles had been "sold out" to sell shoes.



John Lennon had been dead for almost seven years at that point, and the publishing rights to most Beatles-era Lennon-McCartney songs had been purchased by Michael Jackson in 1985. In an unprecedented move, Wieden+Kennedy paid paid $250,000 to Michael Jackson and another $250,000 to Capitol Records which held the North American licensing rights to The Beatles’ recordings.

Apparently, Paul, George and Ringo were not happy about it. Through their record company, Apple, (which would later fight with Apple Computers) filed a lawsuit in July 1987. They named Nike, Wieden+Kennedy, and Capitol-EMI Records for $15 million in damages. It was settled out-of-court for an undisclosed sum.

Yoko Ono, however, approved of the song's commercial use, telling Time that the ad was "making John's music accessible to a new generation."

The real revolution — of advertisers using the borrowed interest of unaltered classic songs for campaigns — was unstoppable. It's now almost inconceivable to imagine a time when new and old hits were not repurposed as anthems for big brands. Even though it is pretty lazy creative, when you think about it.

And the letter? The imgr source cuts off the signature. But one thing I can say for sure, is that he or she was also a Monty Python fan.

Friday, March 16, 2012

The choice of this generation sucks #FdAdFriday

Not the King of Pop

AdFreak tells us that Pepsi let lapse one of their most famous taglines, the one they paid Michael Jackson gajillions of dollars to promote back when I was a teen:



To capture the imaginations of the current generation of teens, the slogan has been snapped up by... Better Oats?



Oh, man. It may be a healthier option, but this generation's marketing sure does suck.

Thursday, February 2, 2012

The corpse of Michael Jackson wants you to save water


I get the insight. But the execution just makes me think of his shrivelled corpse.

The fact that he played a zombie in that suit doesn't help.
The other two in the series — Madonna (alive, sort of) and Elvis (dead longer than many of my colleagues have lived) — are less creepy, but also awkward.



Via Ads of The World

Tuesday, November 15, 2011

Some rock stars age better than others

The headline on this Dutch record fair campaign says "Discover just how great your old heroes still sound".

But I'm not so sure about that...

Dead since 1997
Dead since 1977

Half dead (and it was the good half, too)


Dead since 2009
Apparently retired
On tour

I get the concept. But the whole point of listening to those records is that they are frozen moments in time. On vinyl (or CD or MP3) Elvis is still The King. Bowie's whatever he was that year. The Beatles are both fab and gear. And they couple who do still play live are actually old, with thickened cocal cords and mellowed stage presence.

No, this campaign misses why records are so special. They are time machines. And I wouldn't have it any other way.

Via AOTW

Friday, May 27, 2011

F'd Ad Fridays: A shirtload of awkward

I spotted this last weekend in the kids' clothing section of Winners (a Canadian version of T.J. Maxx or Marshalls) in Ottawa's suburban east end:

[click to embiggen and read]

Yes, Michael. I know how to keep a secret. But it will cost you...