This campaign, by DDB Bogota, is anything but subtle.
Like the infamous t-shirt, "If you can read this, the bitch fell off," it's a sad reminder that woman-dehumanizing macho culture is still accepted by male-dominated consumer tribes.
Executive Creative Director: Rodrigo Dávila
Creative Director: Marco Muñoz
Art Directors: Oscar David Martínez, Oscar Mejía, Adrián Arroyave, Mauricio Cortés
Copywriters: Juan David Arboleda, Andrés Estrada
Photographer: Tato Gómez
Via IBIA
