Just before the New Year, I
blogged about a shock campaign that Italian fashion house
Nolita had done to stir up the pot at Milan Fashion week and raise awareness of models with anorexia.
It seemed like such a bold statement, coming from within the industry. I started following the brand on Facebook, to see what else they came up with. And then they posted this video:
Let's look at some stills:
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Oh, but maybe she's just naturally skinny. |
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Yeah, that's the ticket. |
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And.. her? |
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Not exactly "well-fed". |
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Although I hear sandwich prices in Italy are through the roof. |
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So you can understand the models skipping a lunch... |
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...or two... |
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...or five... |
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Are you looking at the fashion, or counting nipples and ribs? |
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And Portmanesque collar bones? |
I tend to waffle between being a critic and an apologist for the fashion industry, because I understand both the concerns of women's issues advocates about body image and the need to create a brand based on fantasy.
But if you were going to make a point of being the brand that stuck it to the industry for promoting unnatural thinness to the point of death, wouldn't you think about casting models with a little more meat on them?
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