Tuesday, September 24, 2013

Turkish Airlines: Your ticket to a world of cartoonish national stereotypes


How many stereotypes can you fit into one ad campaign? By the looks of this Turkish Airlines one by McCann, Istanbul, the answer is "all of them".

Check out Africa's Cleopatra, Massai nomads, and sundry drummers; America's cowboys. Indians and Mountie (for Canada, one presumes); Europe's Vikings, Beefeaters and pizza guy; and Asia's Geishas, gods and Kayan neck-ring wearers:





It reminds me of the UN scene in Austin Powers.



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