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Despite what you may have heard on the internet, these images are not for any of the upcoming Milk Calendars produced by dairy farmers' organizations. They're part of a series of "Milky Pinups" by photographer Jaroslav Wieczorkiewicz.
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Mr. Wieczorkiewicz is somewhat of a specialist in liquid effects, which he teaches in a touring workshop. Of this series, he says "This time I thought it will be cool to approach the liquid theme in a more relaxed and funny way. So we threw some colours into the mix and came up with a personal Milky PinUp tribute to my favourites pinup style artists."
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If you're concerned about the overt and antiquated sexism in the images (especially the clichés of ironing and weight-watching) I can at least say that the photographer was true to his source material:
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Most of the reference pin-ups are by Gil Elvgren, who was a master of the genre. Whether these interpretations, with their biologically-correct yet somehow unsettling combination of breasts and milk, are great homage, technically interesting, sexually objectifying or just plain weird... is up to you. But there will be a 2014 calendar. Just not an industry-sponsored one.
Thanks to Ivan for sharing Behance coverage of this.
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