Weight Watchers' weird oral fixation

Copyranter reports that these fetishistic ads by Fred & Farid, Paris, recently won gold at the Epica awards. 

Another beautiful shoot by Rankin, the result is more art than ad:

They seem to be about sensuality, which I guess is a selling point of Weight Watchers' "eat what you want but count calories" system. However, the weird lips and the way the food is consumed in unnatural ways make the ads of questionable marketing value.

The TV, however, manages to do a better job by giving context and message to all this oral fixation:



"Stop les régimes - Réapprenez à manger" loosely translates as "stop dieting and learn to eat again".

The most beautiful, nastiest, campaign nudes you will see today

These unsettling portraits are by by UK photog Rankin, known for his sexy and disturbing images. (As well as the most sexily disturbing PSA I have seen in quite some time—posted earlier on Osocio.)

For this job, conceived by Beta, London for the British Skin Foundation, the shock is toned down. The pictures are almost too beautiful for the message.

Heh heh heh... "bum crack"

Nice work, though. I hope it gets through.

Find out more about the campaign here.