Jessica Simpson remains as Weight Watchers' spokesperson, even though she can no longer follow the plan

It's a new year, so let's talk about babies.

Business Insider reports that Weight Watchers has had to change course with its promotion of Jessica Simpson's post-natal weight loss. Because it turns out that she's having another.

The company prepared for this contingency by filming two almost identical New Year's ads. The first, released on December 19, hides her early signs of pregnancy but doesn't mention the news:

The second, released after her Christmas public announcement, adds an extra bit:

It's a smart move by Weight Watchers. They don't advertise to pregnant women, but they also don't want to lose the post-partum market they've been courting with Ms. Simpson.

Personally, I hate the obsession with women celebrities' post-baby bodies. It puts way too much pressure on them, not to mention all the moms who can't afford a full-time personal trainer. But as marketers, Weight Watchers could have done much worse. In November, TMZ reported that Price is Right spokesmodel Brandi Cochran was awarded over $7 million in punitive damages after she claimed was fired from the show because she got pregnant.

Weight Watchers' weird oral fixation

Copyranter reports that these fetishistic ads by Fred & Farid, Paris, recently won gold at the Epica awards. 

Another beautiful shoot by Rankin, the result is more art than ad:

They seem to be about sensuality, which I guess is a selling point of Weight Watchers' "eat what you want but count calories" system. However, the weird lips and the way the food is consumed in unnatural ways make the ads of questionable marketing value.

The TV, however, manages to do a better job by giving context and message to all this oral fixation:



"Stop les régimes - Réapprenez à manger" loosely translates as "stop dieting and learn to eat again".

Even Weight Watchers is boobvertising now #FdAdFriday

Just the other day I was minding my own business on the internet, as usual, when this banner ad caught my attention:

I thought it must be innocent. Just a woman who happens to have a Hendricksian bosom and who lost weight with WW's online programme. But since I was wondering anyway, I clicked.

Am I reading too much into this, or is their an awful lot of attention on this woman's breasts?

Strangely, I forgot to bookmark the site for later reference. Now, when I google Weight Watchers Online Canada, I get this instead:

Did they change their tactics? Was it a phishing scam? I guess we'll never know.