"White" people are pink, and "Black" people are... green?

Cute little gum campaign, eh? Gum "made for kissing". Okay, maybe it's a little weird, but the idea is clear enough.

The ads are by Leo Burnett Tailor Made, Brazil. Now, Brazil also has a sizeable population of African decent. We wouldn't want to leave them out, would we?

"But"... I'm sure someone at the agency said, "if we have a black man kissing a pink bubble, then it looks like an interracial thing, and that might distract people from the simple campaign message."

"Does Topline make any brown flavours?" someone else might have replied, in a frantic search for a quick-fix that would keep the campaign on deadline.

Whatever the conversation, this is what they ended up with:

Well, okay then. I guess Captain Kirk isn't the only one into green women.

All images via Ads of The World.

Wrigley's exploits drivers' disgusting and unsanitary habits to sell gum

"Einfahrt" Tee hee hee...

PFSK reports that Wrigley's is promoting its latest flavour of Extra gum in German parking lots by putting a thin strip of mint flavour on the tickets taken by the motorists and used to pay on exit.


Mint parking tickets from Art Directors Club of Europe on Vimeo.



Apparently, "the clever idea came about as many drivers tend to insert the ticket between their lips after paying and driving out."

Am I the only one grossed out by this? Maybe not. Imagine being the guy who has to take the tickets.

F'd Ad Fridays: Foods of the Future

1983: Apple-flavoured gum



2011: Gum-flavoured apples

F'd Ad Fridays: The gum that goes... what?

I can't believe this seemed so innocent when I saw it as a filthy-minded adolescent...



I guess it was a more innocent time.

F'd Ad Fridays: Long live the crunchy sensation!

Or would "crusty" be a better translation? Ewwwwww...

Via Failblog